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Poolwerx is a leading pool and hot tub/spa maintenance and supply company with a strong franchise model. They offer a comprehensive range of services, including regular cleaning, equipment repair, resurfacing, and chemical supply. Established in Australia in 1992, the company expanded to the US in 2015 and has experienced significant growth.
Company : Poolwerx
Industry : Pool and Spa MaintenanceFranchiseHome Services
Poolwerx Key Value propositions
Poolwerx Latest news
Poolwerx: Pool Maintenance and Supplies
... important things to consider. Find Out More · Poolwerx Plaster Pool Pool ... Open a new franchise, buy an existing one or convert your business to the ...
Poolwerx Corporation Pty Ltd on LinkedIn: Poolwerx COO among ...
May 8, 2024 ... We are thrilled to announce Poolwerx COO Steve Halls, CFE has been ranked third in this year's Top 30 Franchise Executives Awards!
Poolwerx News Archives - Poolwerx
... important skill of swimming,” said Goldfish Swim School Co-Founder & CEO ... Poolwerx: 12 Reasons Why Poolwerx is the Next Big Brand Poolwerx News Poolwerx ...
Poolwerx Named to Entrepreneur's Top Global Franchise Brands
Jul 24, 2018 ... There is no experience required for Poolwerx franchise partners, as new owners receive comprehensive, ongoing training and earn nationally ...
Poolwerx SWOT Analysis
Strengths
Established brand with 30+ years of experienceStrong franchise model with proven systemsComprehensive service offerings catering to diverse needs
Weaknesses
Primarily concentrated in the Sunbelt region of the USMay face challenges in competing with established local playersDependence on qualified technicians for service delivery
Opportunities
Expand into new geographic markets within and beyond the USDevelop innovative and eco-friendly pool solutionsLeverage technology for enhanced customer experience and operational efficiency
Threats
Economic downturns impacting discretionary spending on pool servicesIncreasing competition from both national and local playersFluctuations in the cost of chemicals and equipment
Top Marketing Strategies for Poolwerx
Poolwerx User Persona
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GOALS
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Poolwerx Geographic and Demographic Insights
Geographic Insights: Poolwerx's primary market is the United States, particularly the Sunbelt region, which accounts for a significant portion of its user base. Australia follows as a secondary market.
Top Countries
United States
90%
Australia
5%
New Zealand
2%
France
1.5%
Spain
1.5%
Demographic Insights: Poolwerx's target audience consists of adults aged 35-54, predominantly male, reflecting higher homeownership and disposable income in this demographic.
Age Distribution
Gender Distribution
Poolwerx Socio-economic Profile
Household and Income Insights: The majority of Poolwerx's customers are in households of 3-4 people with medium income levels, suggesting families with disposable income for home services.
Educational and Employment Insights: Poolwerx's target market primarily comprises individuals in full-time employment or business owners with university or college-level education.
Households Size
Income Distribution
Education Level
Employment Status
Poolwerx Behavioral Insights
Interest-Based Insights: Poolwerx's users show interests in home improvement, outdoor living, family activities, potentially indicating a desire for an enjoyable and well-maintained outdoor space.
Technology and Social Media Usage: Poolwerx's audience is active on Facebook, YouTube, and Instagram. They predominantly use desktop and mobile devices, highlighting the need for a strong online presence.
Interests
Device Breakdown
Social Media Usage
Poolwerx Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Pinch A Penny Pool Patio Spa | 35% | Pool Supplies, Pool Maintenance, Outdoor Living |
| Leslie's Pool Supplies | 25% | Pool Supplies, Pool Chemicals, Pool Equipment |
| ASP - America's Swimming Pool Company | 20% | Pool Cleaning, Pool Repair, Pool Renovation |
