Polycoat USA's target audience encompasses a broad range of industries and professional segments. This includes general contractors and specialized subcontractors involved in commercial, industrial, and infrastructure projects. Specific sectors within this audience include manufacturing plants (for chemical and abrasion-resistant flooring), food and beverage processing facilities (for hygienic and durable surfaces), wastewater treatment plants (for corrosion protection), parking garages and decks (for waterproofing and traffic surfacing), bridge construction and repair (for protective membranes), and various architectural firms and building owners seeking long-term protective solutions for their structures. The company also targets distributors and material suppliers who can extend their reach to smaller contractors or specific regional markets. Essentially, anyone involved in large-scale construction, renovation, or maintenance of concrete and steel structures requiring advanced protective coatings would be part of their target audience.