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Podium Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Auto Dealership Owner

Education: Bachelor's Degree

Age: 42

Gender: Female

Occupation: Medical Spa Director

Education: Professional Degree

Age: 36

Gender: Male

Occupation: HVAC Business Owner

Education: Associate Degree

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Auto Dealership Owner
Education: Bachelor's Degree
Industry: Auto Dealership
Channels: LinkedInFacebookYouTube

Goals

  • Increase lead conversion rates and close more sales for new and used vehicles
  • Streamline customer communication to improve response times and customer satisfaction
  • Automate repetitive tasks to free up staff for higher-value activities.

Pain Points

  • Missing out on potential leads due to slow response times or inefficient follow-up processes
  • Difficulty managing online reviews and maintaining a positive reputation across various platforms
  • High overhead costs associated with manual customer service and lead management.

Podium Geographic Distribution

Predominantly focused on the North American market, especially the US, with a smaller presence in other English-speaking countries.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
New Zealand flag

New Zealand

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households with high income levels, indicating established business owners.

Employment Status

Income Distribution

Education Level

Podium Behavior Analysis

Behavior Profile

Technology Adoption
Efficiency
Automation
Digital Marketing
Customer Experience Improvement
Online Reputation Management
Streamlined Communication
Problem-Solving
Growth-Oriented
Data-Driven
Time Management
Business Growth Strategies
LinkedIn User
Facebook User
Mobile Usage
Desktop Usage
Proactive
Adaptive
Innovation Acceptance

Device Breakdown

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