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Backbone Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree
Age: 21
Gender: Male
Occupation: University Student
Education: Associate Degree
Age: 19
Gender: Male
Occupation: Part-Time Retail Associate
Education: High School
Maya, The Mobile Power Gamer
Age: 24
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree
Industry: Technology
Channels: YouTubeInstagramReddit
Goals
- To seamlessly transition between different gaming platforms (console, PC, mobile) for uninterrupted gaming experiences
- To discover new and challenging mobile games that offer console-quality gameplay
- To stay connected with her gaming community and share her achievements across platforms.
Pain Points
- Lack of precise controls on touchscreen for fast-paced action games
- Limited battery life of her phone during extended gaming sessions
- Difficulty in finding new, high-quality mobile games beyond casual titles.
Backbone Geographic Distribution
The US and UK are Backbone's primary markets, reflecting strong demand in mature gaming regions. Global shipping suggests wider reach.
Top Countries
United States
40%
United Kingdom
15%
Canada
8%
Germany
7%
Australia
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households with medium income, indicating disposable income for gaming accessories.
Employment Status
Income Distribution
Education Level
Backbone Behavior Analysis
Behavior Profile
Device Breakdown
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