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Backbone Target Audience

Backbone targets mobile gamers who own either Android or iOS devices. They also target gamers who own consoles or PC and want to access their games remotely via services like PS Remote Play and Xbox Cloud gaming.

User Segments

Backbone Geographic Distribution

Backbone's primary market is the United States, followed by Canada. Other significant markets include the UK, Australia and Germany, indicating a focus on English-speaking and Western European countries.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Backbone's target users are mainly from households of 1-4 people with medium income levels, indicating disposable income for gaming accessories.

Employment Status

Income Distribution

Education Level

Backbone Behavior Analysis

Behavior Profile

Device Breakdown

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