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Backbone targets mobile gamers who own either Android or iOS devices. They also target gamers who own consoles or PC and want to access their games remotely via services like PS Remote Play and Xbox Cloud gaming.
Backbone's primary market is the United States, followed by Canada. Other significant markets include the UK, Australia and Germany, indicating a focus on English-speaking and Western European countries.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Backbone's target users are mainly from households of 1-4 people with medium income levels, indicating disposable income for gaming accessories.
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