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The target audience for Plant Based Foods Association (PBFA) is broad, encompassing stakeholders across the plant-based food value chain. This includes individuals and businesses involved in food production, retail, policy, research, and advocacy. Ultimately, PBFA seeks to influence the broader food system towards a more sustainable and plant-forward future.
The United States is the dominant market, followed by Canada and the United Kingdom. Germany and Australia represent emerging markets.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users are mostly from households of 2-4 people with medium income levels, suggesting a focus on families and individuals with disposable income.
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