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PlanetScale Target Audience

PlanetScale targets businesses of all sizes that rely on MySQL databases. Their customer base includes well-known brands like Square and MyFitnessPal, indicating a focus on companies with high growth and demanding database needs. They cater to companies seeking fully managed solutions with a focus on scalability and developer experience.

User Segments

PlanetScale Geographic Distribution

PlanetScale's primary user base is in the US, accounting for almost half of its market. India follows with 15%, and the UK, Germany, and Canada represent significant but smaller markets.

Top Countries

United States flag

United States

45%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Canada flag

Canada

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

PlanetScale's users typically fall within the middle-income bracket, with a significant portion living in households of 3-4 individuals.

Employment Status

Income Distribution

Education Level

PlanetScale Behavior Analysis

Behavior Profile

Device Breakdown

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