Emery : Market and Competitor Analysis

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Emery is a branding and consultancy firm that helps businesses "awaken" to their deeper purpose and achieve life-changing growth. They offer a range of services, including brand strategy, visual and verbal identity development, brand guidelines, and internal culture consulting. Emery emphasizes a holistic and personalized approach, working closely with clients to understand their unique needs and aspirations.

Company : Emery

Industry : BrandingMarketing ConsultancyBusiness Consultancy

Major Markets

United States

Canada

United Kingdom

Key Competitors

Red Antler

Collins

MetaDesign

Emery Key Value propositions

Brand Strategy

Purpose-Driven Branding

Holistic Approach

Culture Consulting

Emery Latest news

Emery.com — An Awakening Company™

May 14, 2024 ... Emery is more than a brand consultancy; we're your partners in awakening. We help brands wake up to their deeper purpose, capitalize on ...

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International News Issue Feature Image. International News / June 2024 ... Emery. Your privacy is important to us. We use cookies and other tracking ...

Emery

Emery aka The Masters of Rock aka Badass Dads Band.

Bridgewater-Emery School District | Home

The Bridgewater Emery School District has a rich history of high academic achievement, strong co-curricular programs, and community support for education. As a ...

Emery SWOT Analysis

Strengths

Personalized approach to brandingFocus on purpose and valuesExperienced team with diverse expertise

Weaknesses

Limited online presencePricing not readily availablePotential niche focus limiting client pool

Opportunities

Expand digital marketing effortsDevelop scalable service packagesTarget new industries with a need for purpose-driven branding

Threats

Competition from larger branding agenciesEconomic downturn impacting client budgetsChanging market trends in branding and marketing

Top Marketing Strategies for Emery

Content Marketing and Thought Leadership

Establish Emery as a leading voice in brand purpose and transformation through insightful blog posts, podcasts, and workshops. Attract potential clients by showcasing their expertise and authentically connecting with their target audience.

Targeted Networking and Partnerships

Leverage industry events, online communities, and strategic partnerships with complementary businesses to reach a wider audience of potential clients. Build credibility and expand their reach by collaborating with influencers and thought leaders.

Case Study and Testimonial Marketing

Demonstrate the impact of Emery's services through compelling case studies showcasing successful transformations. Social proof from satisfied clients will build trust and inspire other businesses seeking similar results.

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Emery User Persona

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Founder & CEO

Industry :

Technology

Education :

MBA, Harvard Business School

Preferred platforms

GOALS

Scale her tech startup to a $100 million valuation within the next 3 years, while maintaining a healthy work-life balance and fostering a positive company culture
Secure Series B funding from top-tier venture capitalists to fuel product development and expand into new markets
Build a recognizable and respected brand that resonates with her target audience and attracts top talent

Frustrations

Struggling to delegate tasks effectively and feeling overwhelmed by the demands of being a CEO
Facing challenges in attracting and retaining top-tier talent in a competitive job market
Finding it difficult to cut through the noise and differentiate her brand in a crowded market

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

CEO, Non-Profit

Industry :

Non-Profit

Education :

Master's Degree, Public Policy

Preferred platforms

GOALS

Expand the non-profit's reach to serve a wider community and maximize its social impact
Secure long-term funding partnerships with foundations and corporations that align with the organization's mission
Build a strong and recognizable brand that resonates with potential donors, volunteers, and beneficiaries

Frustrations

Securing sufficient and sustainable funding to support the organization's programs and growth
Managing a team of passionate but often overworked and underpaid staff
Effectively communicating the impact of the non-profit's work to a wider audience and building trust with stakeholders

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Co-Founder & CTO

Industry :

Software Development

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Lead the development of a groundbreaking software product that disrupts the industry and gains significant market share
Build a strong engineering team culture that attracts and retains top engineering talent
Develop a personal brand as a thought leader and innovator in the software development space

Frustrations

Managing a tight budget and competing for resources with other departments within the company
Feeling pressure to keep up with the rapidly evolving technology landscape
Communicating complex technical concepts to non-technical stakeholders in a clear and concise manner

Emery Geographic and Demographic Insights

Geographic Insights: Emery's primary market is the US, followed by Canada and the UK. They see potential in English-speaking and European markets.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Emery's target audience consists of individuals aged 25-54, evenly split between genders, reflecting their focus on established professionals and entrepreneurs.

Age Distribution

Gender Distribution

Emery Socio-economic Profile

Household and Income Insights: Emery's services appeal to a mix of household sizes, with a higher concentration among those with medium to high income levels.

Educational and Employment Insights: Emery's target audience is highly educated, with a majority holding university degrees and employed in full-time work or as business owners.

Households Size

Income Distribution

Education Level

Employment Status

Emery Behavioral Insights

Interest-Based Insights: Target audience is interested in business development, startups, technology, mindfulness, personal growth, leadership and branding.

Technology and Social Media Usage: The target audience prefers LinkedIn, YouTube and Twitter. They primarily use desktop devices followed by Android and iOS.

Interests

business developmentstartupstechnologymindfulnesspersonal growthleadershipbranding

Device Breakdown

Social Media Usage

Emery Top Competitors

Competitor	Estimated market share	Top domains
Red Antler	40%	Branding, Design, Experience Design
Collins	35%	Strategy, Design, Innovation
MetaDesign	25%	Brand Identity, Digital Design, Brand Consulting

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