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CORE Construction

Mortenson

Top Marketing Channels

CORE Construction

  • Digital Marketing (Website & SEO)
  • Examples: coreconstruction.com/projects, coreconstruction.com/news, coreconstruction.com/careers
  • Campaigns: Project showcases, Industry news updates, Talent acquisition drives
  • Social Media (LinkedIn)
  • Examples: linkedin.com/company/core-construction, project completion posts, employee spotlights
  • Campaigns: Thought leadership series, Company culture campaign, Project milestone announcements
  • Content Marketing (Case Studies)
  • Examples: Healthcare facility case study, Educational institution case study, Retail development case study
  • Campaigns: Solutions in healthcare, Building better education, Shaping urban landscapes

Top Sales Channels

  • Direct Sales/Business Development
  • Client meetings, Project proposals, Relationship building with developers
  • New client acquisition drive, Partnership development initiative, Targeted client outreach
  • Networking Events & Conferences
  • Healthcare design conference, Education facilities summit, Commercial real estate expo
  • Meet the team event, Innovation showcase, Industry leadership panel
  • Referral Programs
  • Repeat client engagements, Architect/engineer referrals, Subcontractor recommendations
  • Client satisfaction program, Partner referral incentive, Industry association endorsements

P.J. Hoerr, Inc. SWOT Analysis

Strengths

Strong portfolio in diverse commercial sectors

Emphasizes design-build and construction management

Extensive national presence.

Weaknesses

May be perceived as a larger

less localized option for smaller regional projects

Brand recognition might be more diluted across various markets compared to a focused local firm

Potential for slower decision-making due to larger organizational structure.

Opportunities

Expand into new geographic markets

Leverage technology for innovative construction solutions

Diversify service offerings within existing domains.

Threats

Intense competition from other national and regional general contractors

Economic downturns impacting commercial construction demand

Fluctuating material costs and labor availability.

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