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Pivot Tutors Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Software Engineer Manager

Education: Master's Degree, Computer Science

Age: 48

Gender: Male

Occupation: Physician

Education: Professional Degree, Medicine

Age: 37

Gender: Female

Occupation: School Administrator

Education: Master's Degree, Education Leadership

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Software Engineer Manager
Education: Master's Degree, Computer Science
Industry: Technology
Channels: FacebookLinkedInYouTube

Goals

  • Ensure her son secures admission to a top-tier university by excelling in AP courses and achieving competitive SAT scores
  • Provide her daughter with personalized support to overcome challenges in advanced math and science subjects
  • Foster a strong foundation for her children's future academic and professional success through high-quality education.

Pain Points

  • Difficulty finding qualified tutors who can genuinely challenge and engage her academically ambitious children
  • Juggling her demanding work schedule with the extensive academic support needs of her children
  • Worrying about her children falling behind in crucial subjects without consistent, expert intervention.

Pivot Tutors Geographic Distribution

Primarily serving the US market, especially San Diego. Online options allow for minor international reach, though concentrated domestically.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

1%
Other flag

Other

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often families with 3-4 members, predominantly in medium to high-income brackets, investing in education.

Employment Status

Income Distribution

Education Level

Pivot Tutors Behavior Analysis

Behavior Profile

Academic Support
Test Preparation
Online Tutoring
In-person Tutoring
Individualized Attention
Goal-oriented
Proactive
Information Seeking
Researching
Online Research
Decision-making
Value-driven
Flexibility
Trust
Results-oriented
Educational Content
Social Media Engagement
Online Forms
Parenting Blogs
Community Events

Device Breakdown

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