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Quorum Federal Credit Union is a member-owned financial institution offering a comprehensive suite of banking products and services. They are known for their digital-first approach, providing online and mobile banking solutions for convenient account management. Quorum prides itself on its commitment to financial education and personalized member support.
Company : Quorum Federal Credit Union
Industry : Financial ServicesCredit UnionsBanking
Quorum Federal Credit Union Key Value propositions
Quorum Federal Credit Union Latest news
Quorum Federal Credit Union
Quorum is an online credit union that offers banking products like high-yield savings accounts, free checking, home loans, and more!
Quorum-Partner-Portal-Guide.pdf
Mar 1, 2021 ... ... top menu to start a new submission (See Starting a New ... top menu to visit our main website partners.quorumfcu.org ... new submission, select Add ...
News & Events
Business Insider named Quorum one of the top credit unions of October 2022, citing our “strong accounts with competitive interest rates.” Continue. 05 Oct 2022.
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Quorum Federal Credit Union SWOT Analysis
Strengths
Strong digital banking platformCompetitive rates on savings and loansCommitment to financial literacy and member support
Weaknesses
Limited geographical reachSmaller marketing budget compared to large banksPotential lack of brand awareness
Opportunities
Expand into new geographic marketsPartner with local businesses and organizationsEnhance digital offerings with innovative features
Threats
Competition from established banks and fintech companiesEconomic downturn impacting members' financial stabilityChanging regulatory landscape
Top Marketing Strategies for Quorum Federal Credit Union
Quorum Federal Credit Union User Persona
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Quorum Federal Credit Union Geographic and Demographic Insights
Geographic Insights: Quorum Federal Credit Union's primary market is the United States, constituting 95% of its user base. Canada follows with 2%, while the UK, Germany, and Australia each represent 1%.
United States
95%
Canada
2%
United Kingdom
1%
Germany
1%
Australia
1%
Demographic Insights: Quorum's target audience is slightly skewed towards females. The age groups of 35-44 and 45-54 show the highest preference for their services.
Quorum Federal Credit Union Socio-economic Profile
Household and Income Insights: Quorum's target market primarily consists of individuals in households of 2 and 3-4 members. The income levels of their target user base are mostly distributed across Medium and High categories.
Educational and Employment Insights: Quorum's target users are primarily employed full-time and well-educated, with a majority holding University or College degrees.
Quorum Federal Credit Union Behavioral Insights
Interest-Based Insights: Users show interest in personal finance, technology, travel, home improvement, education, cooking, and local events.
Technology and Social Media Usage: Users prefer YouTube, Instagram, and Facebook. They primarily use desktops, followed by Android and iOS devices.
Quorum Federal Credit Union Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Bank of America | 35% | Banking, Financial Services, Investment |
Chase Bank | 30% | Banking, Financial Services, Credit Cards |
Wells Fargo | 25% | Banking, Financial Services, Mortgages |