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Pinterest Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Junior Graphic Designer
Education: Bachelor's Degree, Graphic Design
Age: 31
Gender: Female
Occupation: Self-Employed Crafter
Education: Associate Degree, Fine Arts
Age: 28
Gender: Female
Occupation: Content Creator
Education: Bachelor's Degree, Communications
Anya, The Aspiring Designer
Goals
- To find fresh design inspiration for client projects and personal portfolio
- To learn new software skills and design techniques through tutorials
- To build a strong professional network within the design community.
Pain Points
- Lack of unique design ideas when facing creative blocks
- Limited budget for premium design resources and tools
- Balancing client demands with personal creative pursuits.
Pinterest Geographic Distribution
Pinterest has a significant user base in the US, followed by key European markets. This indicates strong global reach with a concentrated presence in developed Western countries.
Top Countries
United States
Germany
France
United Kingdom
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Pinterest users tend to be in medium-income households, with a strong presence in 3-4 person households, suggesting family-oriented interests.
Employment Status
Income Distribution
Education Level
Pinterest Behavior Analysis
Behavior Profile
Device Breakdown
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