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The target audience for Phase Change is enterprises that rely heavily on COBOL-based mainframe systems. These organizations are typically in industries like financial services, government, and healthcare, where mainframes are critical for processing large volumes of data. They face challenges related to the dwindling pool of experienced COBOL developers and the difficulty of maintaining and modernizing legacy code.
The United States is the primary market, followed by the United Kingdom and Germany. This aligns with the concentration of financial institutions and government agencies in these countries.
United States
United Kingdom
Germany
Canada
Japan
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users are likely to have higher income levels, reflecting their senior positions, with a significant portion in the 'High' income bracket.
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