Find stats on top websites
Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
Micro Focus
TmaxSoft
Blu Age (part of Akka Technologies)
Top Marketing Channels
Micro Focus
- Content Marketing
- Examples: Whitepapers on mainframe modernization, Blog posts on COBOL challenges, Case studies on successful transformations
- Campaigns: Mainframe Modernization Playbook, DevOps for Mainframes Series, Digital Transformation Stories
- Webinars & Virtual Events
- Examples: Webinar on COBOL application delivery, Virtual summit for IT leaders, Product demo sessions
- Campaigns: Mainframe Modernization Summit, Future-Proof Your COBOL, Accelerate Application Delivery
- Search Engine Marketing (SEM)
- Examples: Google Ads for 'COBOL modernization tools', LinkedIn sponsored content on 'legacy system transformation', SEO optimized articles on 'mainframe migration strategies'
- Campaigns: Legacy Reimagined, Modernize with Confidence, Future-Ready Mainframes
Top Sales Channels
- Direct Sales Force
- Enterprise account managers, Solution architects, Sales development representatives
- Strategic Account Engagement Program, Solution Showcase Initiative, New Client Acquisition Drive
- Channel Partners/Resellers
- System integrators (e.g., Accenture, Deloitte), Value-added resellers (VARs), Technology consulting firms
- Partner Enablement Program, Joint Solution Go-to-Market, Reseller Incentive Program
- Industry Conferences & Trade Shows
- Gartner IT Symposium/Xpo, IBM TechXchange Conference, Modernization & Cloud Transformation Summit
- On-site Solution Demonstrations, Executive Networking Events, Lead Generation Booth Activities
Phase Change Software SWOT Analysis
Strengths
Established market presence
Broad portfolio of modernization tools
Strong partner ecosystem
Recognised brand in enterprise software
Weaknesses
Perception as a legacy vendor
Complex product suite
Potential for slower innovation compared to niche players
Reliance on acquisitions for growth
Opportunities
Growing demand for hybrid cloud solutions
Increased urgency for digital transformation
Expansion into new geographies with legacy systems
Partnerships with cloud providers
Threats
Emergence of disruptive AI-driven solutions
Competition from cloud-native alternatives
Economic downturn impacting IT budgets
Talent shortage in mainframe skills
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