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PetHub Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 40
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 28
Gender: Female
Occupation: High School Teacher
Education: Bachelor's Degree, Education
Sarah Chen
Goals
- Ensure her dog, Buddy, is always safe and easily identifiable to prevent loss
- Maintain a centralized, accessible record of Buddy's health and vaccination history
- Discover new pet-friendly technologies and smart home solutions for pet well-being.
Pain Points
- Worrying about Buddy getting lost during walks or outdoor activities
- Managing scattered pet records across various vet portals and personal notes
- Finding reliable and up-to-date information on pet care and wellness trends.
PetHub Geographic Distribution
Primarily focused on the US market, PetHub has a strong domestic presence with smaller but growing shares in key English-speaking and European countries, indicating potential for international expansion.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly medium-income households of 2-4 people, indicating families or couples with disposable income for pet care and technology.
Employment Status
Income Distribution
Education Level
PetHub Behavior Analysis
Behavior Profile
Device Breakdown
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