Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Fi Smart Collar
Whistle Labs
Top Marketing Channels
Fi Smart Collar
- Social Media Marketing
- Examples: Facebook Ads, Instagram Influencer Posts, YouTube Product Reviews
- Campaigns: Adventure Awaits, Stay Connected, Find Your Fi
- Content Marketing
- Examples: Blog posts on dog walking routes, Pet health guides, Training tips videos
- Campaigns: The Active Dog Life, Health & Happiness Hub, Unbreakable Bond
- Email Marketing
- Examples: New product announcements, Discount codes for subscribers, Tips for using Fi app
- Campaigns: Fi Family Newsletter, Exclusive Savings, Your Pet's Wellness Journey
Top Sales Channels
- E-commerce Website
- Direct sales on tryfi.com, Product configurator, Subscription model sign-up
- Shop Now & Save, Build Your Perfect Collar, Fi Subscription Deals
- Online Retailers
- Amazon, Chewy, Petco.com
- Fi on Amazon, Chewy Pet Tech Showcase, Petco Online Exclusives
- Pet Specialty Stores
- Independent pet stores, Select chain pet stores with tech sections
- In-Store Demo Days, Local Pet Store Partner Program, Try Fi Today
PetHub SWOT Analysis
Strengths
GPS tracking accuracy
Durable design for active dogs
Strong brand presence in smart collars
Weaknesses
High price point
Battery life concerns for some users
Limited to collar form factor
Opportunities
Expand into other pet types (cats)
Develop advanced health monitoring features
Partner with veterinary clinics
Threats
New competitors with lower-cost alternatives
Rapid technological advancements
Data privacy concerns for location tracking
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