The target audience for PeopleFinders is broad, encompassing anyone who needs to find information about another person using publicly available records. This includes individuals looking to locate lost loved ones, old classmates, or estranged family members. It also extends to people wanting to perform background checks for personal reasons, such as before a new relationship or when meeting someone for the first time. Another segment of the target audience might be those needing to verify contact information for business purposes, though the site's design and messaging lean heavily towards personal use cases. The service appeals to both those with a specific name in mind and those with only partial information, promising to fill in the gaps. The emphasis on speed and accuracy suggests the target audience values efficiency and reliable data in their searches for people.