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PEOPLE.com is a digital publication by Dotdash Meredith that provides celebrity news, human interest stories, lifestyle content, and product recommendations. They emphasize editorial integrity and a commitment to diversity and inclusion.
Company : PEOPLE.com
Industry : Digital MediaEntertainmentLifestyle
PEOPLE.com Key Value propositions
PEOPLE.com Latest news
People.com | Celebrity News, Exclusives, Photos and Videos
Buy It. Get the latest shopping news and features from PEOPLE.com, including where to get the latest brands worn by your favorite stars, how to channel ...
News
Get the latest news from PEOPLE.com, from the best in celebrity, entertainment and the royals to breaking crime and human interest developments.
Women's History Month: How It Started, Why We Celebrate in March
Mar 1, 2024 ... ... important to study them and their important moments in history. From ... PEOPLE is part of the Dotdash Meredith publishing family.
Pride Month Explained: What Is Pride Month and Why Do We ...
Jun 5, 2024 ... Read on for more about Pride, and why it continues to be an important part of U.S. history. ... PEOPLE in 2023. "Our community has had to ...
PEOPLE.com SWOT Analysis
Strengths
Strong brand recognition and reputationWide reach across social media platformsDiverse content catering to various interests
Weaknesses
Reliance on advertising revenueCompetition from free celebrity news sourcesPotential for negative press or controversies
Opportunities
Expand e-commerce partnerships and affiliate marketingDevelop personalized content recommendationsLeverage data analytics for targeted advertising
Threats
Declining print media consumptionSpread of misinformation and fake newsChanging algorithms on social media platforms
Top Marketing Strategies for PEOPLE.com
PEOPLE.com User Persona
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PEOPLE.com Geographic and Demographic Insights
Geographic Insights: The United States dominates PEOPLE.com's readership with 80%, followed by Canada and the United Kingdom.
Top Countries
United States
80%
Canada
7%
United Kingdom
5%
Australia
3%
India
2%
Demographic Insights: PEOPLE.com's audience is primarily female (65%), with a strong following among millennials and Gen X (ages 25-44).
Age Distribution
Gender Distribution
PEOPLE.com Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket and often has families or lives in multi-person households.
Educational and Employment Insights: A large portion of users are employed full-time and hold at least a university or college degree.
Households Size
Income Distribution
Education Level
Employment Status
PEOPLE.com Behavioral Insights
Interest-Based Insights: Readers are interested in a mix of celebrity news, lifestyle trends, and practical advice on topics like fashion, food, and home decor.
Technology and Social Media Usage: Users are highly active on social media, especially Instagram, and primarily access content on mobile devices.
Interests
Device Breakdown
Social Media Usage
PEOPLE.com Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| E! Online | 25.5% | Celebrity News, Pop Culture, Television |
| TMZ | 30.2% | Celebrity News, Paparazzi, Breaking News |
| Us Weekly | 24.3% | Celebrity News, Lifestyle, Fashion and Beauty |
