Find stats on top websites
Executive Summary
PEOPLE.com is a digital publication by Dotdash Meredith that provides celebrity news, human interest stories, lifestyle content, and product recommendations. They emphasize editorial integrity and a commitment to diversity and inclusion.
Industries
PEOPLE.com Top Products
Brand Positioning
Customer Sentiments
PEOPLE.com Key Value Propositions
PEOPLE.com SWOT Analysis
Strengths
Strong brand recognition and reputation
Wide reach across social media platforms
Diverse content catering to various interests
Weaknesses
Reliance on advertising revenue
Competition from free celebrity news sources
Potential for negative press or controversies
Opportunities
Expand e-commerce partnerships and affiliate marketing
Develop personalized content recommendations
Leverage data analytics for targeted advertising
Threats
Declining print media consumption
Spread of misinformation and fake news
Changing algorithms on social media platforms
Digital Media, Entertainment, Lifestyle, Publishing.
Market Growth Stage
Pace of Market Growth
PEOPLE.com Target Audience
Geographic Insights
The United States dominates PEOPLE.com's readership with 80%, followed by Canada and the United Kingdom.
Top Countries
United States
80% market share
Canada
7% market share
United Kingdom
5% market share
Australia
3% market share
India
2% market share
PEOPLE.com Audience Segments
Individuals interested in celebrity news, human interest stories, pop culture, lifestyle trends, product recommendations, and shopping deals.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor PEOPLE.com
Leverage Influencer Marketing
Partner with popular social media influencers in the lifestyle, fashion, and entertainment niches to promote PEOPLE.com's content and product recommendations. This will expand reach to a broader audience and enhance trust among potential subscribers.
Learn moreImplement a Content Optimization Strategy
Optimize website content for search engines and social media platforms using relevant keywords and engaging visuals. This will increase organic traffic and visibility, driving more readers to PEOPLE.com's valuable content.
Learn moreDevelop a Subscription-Based Loyalty Program
Create a tiered subscription model offering exclusive content, behind-the-scenes access, and personalized recommendations. This will encourage readers to become loyal subscribers and increase revenue through recurring subscriptions.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
