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PEOPLE Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Age: 35
Gender: Female
Occupation: Media Planner
Education: Master's Degree, Communications
Age: 42
Gender: Female
Occupation: Fashion Brand Manager
Education: Bachelor's Degree, Fashion Design
Sophia, The Style Seeker
Age: 28
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Industry: Marketing
Channels: InstagramTikTokYouTube
Goals
- To stay updated on the latest fashion and beauty trends
- To find reliable product recommendations for a trendy lifestyle
- To connect with pop culture and celebrity news for lighthearted escape.
Pain Points
- Difficulty sifting through overwhelming online content for trustworthy recommendations
- Feeling pressured to keep up with rapidly changing trends on a budget
- Limited time to explore all the engaging celebrity and lifestyle content available.
PEOPLE Geographic Distribution
Primarily focused on the US market, with significant presence in Canada, UK, Australia, and growing interest from India for its content.
Top Countries
United States
70%
Canada
8.5%
United Kingdom
6%
Australia
4.5%
India
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium-income households of 2-4 people seeking lifestyle upgrades.
Employment Status
Income Distribution
Education Level
PEOPLE Behavior Analysis
Behavior Profile
Pop Culture
Celebrity News
Entertainment
Product Recommendations
Shopping Guides
Social Media
Instagram
TikTok
Human Interest
Royal Family
Lifestyle Content
Fashion Trends
Home Decor
True Crime
Trusted Information
Deals & Sales
Mobile Devices
Newsletters
Everyday Escape
Consumer Insights
Device Breakdown
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