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PennaPowers Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Communications Director, State Department of Health
Education: Master's Degree, Public Administration
Age: 42
Gender: Male
Occupation: Marketing Manager, Non-Profit Organization
Education: Master's Degree, Marketing
Age: 37
Gender: Female
Occupation: Public Affairs Specialist, State Transportation Department
Education: Bachelor's Degree, Communications
Eleanor Vance
Goals
- To effectively communicate public health initiatives and achieve measurable behavior change in the community
- To build strong, collaborative relationships with external agencies and stakeholders for public awareness campaigns
- To ensure all communication efforts are compliant with regulations and within budget.
Pain Points
- Difficulty in cutting through misinformation and reaching diverse public segments effectively
- Limited internal resources and budget constraints for comprehensive campaign execution
- Navigating bureaucratic hurdles and slow approval processes for urgent communications.
PennaPowers Geographic Distribution
Primarily focused on the U.S. market, especially Utah, with minor international reach to Canada, UK, Australia, and Mexico.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely in 2-4 person households with medium to high income, indicating established professionals.
Employment Status
Income Distribution
Education Level
PennaPowers Behavior Analysis
Behavior Profile
Device Breakdown
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