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PBS targets a broad audience with a wide range of programming to appeal to diverse interests. This includes families with children, educational institutions, and individuals seeking high-quality news, documentaries, and cultural programming. PBS likely uses a mix of demographic and psychographic targeting to reach their audience.
PBS has a predominantly US-based audience, constituting 90% of its user base. Canada follows with 3%, while the UK, Australia, and Germany represent smaller but notable markets.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
PBS appeals to a diverse income range, with a primary focus on middle-income households. The majority of viewers come from households with 2-4 members.
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