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Public Broadcasting Service Target Audience
User Segments
Age: 62
Gender: Female
Occupation: Retired Educator
Education: Master's Degree
Age: 55
Gender: Male
Occupation: Hospital Administrator
Education: Doctorate Degree
Age: 48
Gender: Female
Occupation: Non-profit Director
Education: Professional Degree
Eleanor Vance
Goals
- To stay informed on current events and societal issues
- To find enriching and educational content for personal growth
- To support organizations that align with her values and contribute to public good.
Pain Points
- Difficulty discerning factual information from misinformation online
- Lack of engaging and intellectually stimulating content on mainstream media
- Feeling overwhelmed by the fast pace of technological changes.
Public Broadcasting Service Geographic Distribution
PBS primarily serves the US audience. While accessible internationally, its core focus and support base are overwhelmingly within the United States.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
PBS viewers are often in 2-4 person households with medium to high income, indicating stable, educated families and individuals who support its mission.
Employment Status
Income Distribution
Education Level
Public Broadcasting Service Behavior Analysis
Behavior Profile
Device Breakdown
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