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ParlayPlay.io Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Software Developer

Education: Bachelor's Degree

Age: 29

Gender: Male

Occupation: Marketing Specialist

Education: Associate Degree

Age: 19

Gender: Female

Occupation: University Student

Education: High School

Anya Sharma

Anya Sharma

Age: 24
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree
Industry: Technology
Channels: YouTubeRedditInstagram

Goals

  • To continuously improve coding skills and stay updated with the latest tech trends
  • To find new and challenging online gaming experiences that offer competitive play
  • To connect with like-minded individuals who share interests in gaming and technology.

Pain Points

  • Lack of clear career progression paths in current role
  • Dealing with slow internet speeds and unreliable gaming servers
  • Limited opportunities for women in tech and gaming communities to gain recognition.

ParlayPlay.io Geographic Distribution

Predominantly North American user base, with strong presence in US and Canada. Significant user engagement also from UK, Australia, and Germany.

Top Countries

United States flag

United States

45.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

10.3%
Australia flag

Australia

7%
Germany flag

Germany

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2 to 4-person households, with a dominant mid-income bracket, indicating disposable income for entertainment.

Employment Status

Income Distribution

Education Level

ParlayPlay.io Behavior Analysis

Behavior Profile

Online Gaming
Sports Betting
Prediction Markets
Competitive Activities
Strategic Thinking
Interactive Engagement
Risk Assessment
Entertainment Value
Thrill of Winning
Tech-Savvy
Social Media Active
Reddit User
YouTube User
Twitter User
Mobile Device Usage
Desktop Usage
Data-Driven Decisions
Convenience
Accessibility

Device Breakdown

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