Top Marketing Strategies for ParsonsKellogg

ParsonsKellogg User Persona

Name:

Emily Carter

Age :

38

Gender :

Female

Occupation :

Marketing Director

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Find high-quality, sustainable promotional products that align with the company's brand image and values
• Implement a seamless and efficient online ordering process for corporate apparel with customization options
• Source premium corporate gifts for VIP clients and top-performing employees that reflect exclusivity and appreciation

Frustrations

• Dealing with low-quality promotional products that reflect poorly on the brand
• Managing multiple vendors and inconsistent branding across merchandise
• Lack of transparency and communication throughout the ordering and delivery process

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Procurement Manager

Industry :

Financial Services

Education :

Bachelor's Degree, Supply Chain Management

Preferred platforms

GOALS

• Negotiate competitive pricing and volume discounts for large-scale corporate apparel orders
• Streamline the procurement process for promotional products to reduce administrative burden
• Ensure timely delivery and accurate fulfillment of orders, especially for time-sensitive events

Frustrations

• Lengthy lead times and production delays that disrupt marketing campaigns
• Hidden costs and unexpected fees associated with customization or shipping
• Difficulty in tracking order status and inventory levels

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Human Resources Specialist

Industry :

Healthcare

Education :

Bachelor's Degree, Human Resources Management

Preferred platforms

GOALS

• Source branded apparel and merchandise for employee onboarding and company events
• Find unique and memorable employee recognition gifts that foster a positive company culture
• Manage a corporate online store with a user-friendly interface and a wide selection of products

Frustrations

• Limited options for small-batch orders or personalized items
• Difficulty in finding vendors that offer both apparel and promotional products
• Lack of creative and innovative merchandise ideas that resonate with employees

ParsonsKellogg Geographic and Demographic Insights

Geographic Insights: ParsonsKellogg's primary market is the United States, followed by Canada. They have a smaller presence in other English-speaking countries and Germany.

Demographic Insights: ParsonsKellogg's target audience is primarily professionals aged 35-54, with a slight skew towards men. This reflects the decision-making roles in their target market.

ParsonsKellogg Socio-economic Profile

Household and Income Insights: ParsonsKellogg's target audience tends to have higher incomes and larger households, suggesting established professionals and families.

Educational and Employment Insights: The majority of ParsonsKellogg's target users are employed full-time with a university or college degree, reflecting their focus on educated professionals.

ParsonsKellogg Behavioral Insights

Interest-Based Insights: Target users are interested in business networking, corporate events, and luxury products, aligning with their need for premium corporate gifts and apparel.

Technology and Social Media Usage: Users primarily access information through desktops and engage heavily on LinkedIn, reflecting their professional focus and B2B interactions.

ParsonsKellogg Top Competitors