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Ozon Target Audience
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User Segments
Ozon Geographic Distribution
Ozon's primary market is Russia, capturing a significant majority of its user base. Neighboring countries like Belarus and Kazakhstan represent smaller but growing markets.
Top Countries
Russia
95%
Belarus
3%
Kazakhstan
1%
Kyrgyzstan
0.5%
Armenia
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Ozon's user base primarily consists of households of 2-4 people, reflecting a mix of families and young professionals, with a majority falling within the medium-income bracket.
Employment Status
Income Distribution
Education Level
Ozon Behavior Analysis
Behavior Profile
Device Breakdown
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