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Ozon Target Audience

User Segments

Age: 20

Gender: Male

Occupation: Student

Education: Associate Degree

Age: 22

Gender: Female

Occupation: Part-Time Sales Associate

Education: Bachelor's Degree

Age: 19

Gender: Male

Occupation: Student (University)

Education: High School

Alexei 'The Gamer'

Alexei 'The Gamer'

Age: 20
Gender: Male
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: YoutubeTikTokInstagram

Goals

  • Achieve high scores in popular online games
  • Find affordable tech gadgets for gaming
  • Connect with online gaming communities and content creators

Pain Points

  • Slow internet speeds interrupting gaming sessions
  • High prices for gaming equipment and new game releases
  • Difficulty balancing study time with gaming and social activities

Ozon Geographic Distribution

Ozon's primary market is Russia, commanding a significant user base. It also has a minor presence in neighboring CIS countries, with Belarus and Kazakhstan leading these smaller segments.

Top Countries

Russia flag

Russia

98%
Belarus flag

Belarus

0.8%
Kazakhstan flag

Kazakhstan

0.5%
Armenia flag

Armenia

0.3%
Kyrgyzstan flag

Kyrgyzstan

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Ozon users predominantly live in 3-4 person households, with a medium income. This suggests a focus on families seeking value and convenience in their purchases.

Employment Status

Income Distribution

Education Level

Ozon Behavior Analysis

Behavior Profile

online shopping
mobile app
technology
internet
social media
YouTube
Instagram
troubleshooting
convenience
product browsing
secure transactions
delivery
customer support
user experience
VPN usage
digital literacy
browsing

Device Breakdown

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