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Major Markets

Russia flagRussia
Belarus flagBelarus
Kazakhstan flagKazakhstan

Select a competitor

Wildberries

Yandex.Market

Top Marketing Channels

Wildberries

  • Social Media Marketing
  • Examples: Instagram, VKontakte, TikTok
  • Campaigns: Seasonal Sales Campaigns, Influencer Collaborations, User-Generated Content Contests
  • Digital Advertising
  • Examples: Google Ads, Yandex.Direct, Programmatic Display
  • Campaigns: Retargeting Campaigns, Product Launch Ads, Geo-targeted Promotions
  • Email Marketing
  • Examples: Promotional newsletters, Abandoned cart reminders, Personalized product recommendations
  • Campaigns: New User Welcome Series, Holiday Sales Alerts, Loyalty Program Updates

Top Sales Channels

  • Online Marketplace
  • Wildberries.ru website, Wildberries mobile app, Partner websites
  • Daily Deals, Flash Sales, Category-specific Discounts
  • Pickup Points & Branded Stores
  • Thousands of pickup points across Russia, Select branded showrooms, Partner retail locations
  • In-store Pickup Discounts, Exclusive Pickup Point Offers, Try-before-you-buy Promotions
  • Direct to Consumer (DTC) Sales
  • Direct purchases from Wildberries inventory, Fulfilled by Wildberries logistics, Own brand product sales
  • Wildberries Private Label Promotions, Bundle Offers, Subscription Box Options

Ozon SWOT Analysis

Strengths

Dominant market share in fashion

Extensive network of pickup points

Strong logistics infrastructure

Weaknesses

High commission rates for sellers

Frequent changes in seller policies

Customer service can be inconsistent

Opportunities

Expand into new product categories

International expansion

Enhance user personalization through AI

Threats

Intensifying competition from Ozon and SberMegaMarket

Economic downturn impacting consumer discretionary spending

Regulatory scrutiny over marketplace practices

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