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Oxu.az Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Customer Service Representative
Education: Associate Degree
Amina The Trendsetter
Age: 20
Gender: Female
Occupation: Student
Education: High School
Industry: N/A
Channels: TikTokInstagramYouTube
Goals
- To stay updated on the latest trends in fashion and pop culture
- To connect with friends and share daily experiences online
- To discover new music and short-form video content.
Pain Points
- Limited access to new content due to internet speed or data caps
- Feeling overwhelmed by the sheer volume of social media content
- Not being able to afford all the trending products seen online.
Oxu.az Geographic Distribution
Primarily targets Azerbaijan with strong local focus. Minor user base in neighboring countries and diaspora communities.
Top Countries
Azerbaijan
92.5%
Turkey
2%
Russia
1.5%
Georgia
1%
Germany
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily come from medium-sized households and exhibit medium to high income levels, reflecting professional and student demographics.
Employment Status
Income Distribution
Education Level
Oxu.az Behavior Analysis
Behavior Profile
Current Events
Local News
International News
Social Media Usage
Mobile Device Access
YouTube
Facebook
Instagram
TikTok
News Consumption
Information Seeking
Staying Informed
Unbiased News
Time Management
Academic Research
Online Content Filtering
Diverse Perspectives
Technology
Politics
Culture
Device Breakdown
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