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Oxu.az is an Azerbaijani news website that provides readers with 24/7 coverage of the most relevant and engaging events in Azerbaijan and around the world. They offer news in both Azerbaijani and Russian, catering to a wider audience within the country. The website features a variety of content, including analytical articles, photos, videos, and answers to questions from readers and the public.
Company : Oxu.az
Industry : News AggregationOnline MediaAzerbaijani News
Oxu.az Key Value propositions
Oxu.az Latest news
Aygün Kazımova
... https oxu az showbiz 2456 http big az 113479 Aygun Kazimova Qarabag muharibesinde vurusmasindan danisib Video html http news lent az news 202934 https www ...
Namiq Aslanov
big.az. İstifadə tarixi: 17 may 2022. "Müxtəlif ... news.milli.az. 1 June 2022 tarixində . İstifadə ... https oxu az 5 May 2022 tarixinde arxivlesdirilib ...
Murad Arif
... news/detail/murad-arif-bele-ariqladi-balam-ucun ... big.az/336190-murad_arif_qizi_ve_oglu_ile_-_foto.html · http ... https oxu az culture 347481Xarici kecidler ...
Şəhriyar Məmmədyarov
İstifadə tarixi: 21 yanvar 2018. ↑ https://chess24.com/en/read/news ... top.phtml?list=men · http://chess.az ... https oxu az sport 276047 https www instagram com ...
Oxu.az SWOT Analysis
Strengths
Strong brand recognition in AzerbaijanBilingual content (Azerbaijani and Russian)Real-time news updates and diverse categories
Weaknesses
Limited international reachPotential dependence on Azerbaijani news cycleCompetition from established international news outlets
Opportunities
Expand into other regional languagesDevelop niche content verticalsEnhance multimedia content and user engagement
Threats
Increasing online censorship and media regulationsSpread of misinformation and fake newsEconomic downturn impacting advertising revenue
Top Marketing Strategies for Oxu.az
Content-Specific Call-to-Action Optimization
By tailoring your call-to-actions (CTAs) to the specific content on your news website, you can increase conversion rates. This involves using relevant CTAs that align with the topic of each article or section, encouraging users to engage further with the website.
Oxu.az User Persona
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GOALS
Frustrations
Oxu.az Geographic and Demographic Insights
Geographic Insights: Oxu.az primarily targets Azerbaijan (85%) with a significant Russian-speaking audience (7%). Other neighboring countries contribute a smaller user base.
Top Countries
Azerbaijan
85%
Russia
7%
Turkey
3%
Iran
2%
Georgia
1.5%
Demographic Insights: Oxu.az attracts a predominantly male audience (55%) with a large concentration in the 25-34 age group. Older demographics show less engagement.
Age Distribution
Gender Distribution
Oxu.az Socio-economic Profile
Household and Income Insights: Oxu.az users typically belong to households of 2-4 people, reflecting the average household size in Azerbaijan. The income distribution suggests a diverse user base.
Educational and Employment Insights: Oxu.az's primary users are full-time employees and students with a university or college education, indicating a focus on informed and digitally-savvy individuals.
Households Size
Income Distribution
Education Level
Employment Status
Oxu.az Behavioral Insights
Interest-Based Insights: Oxu.az users show a keen interest in Azerbaijani culture, politics, sports, technology, music, travel, and food, indicating a diverse and engaged audience.
Technology and Social Media Usage: Oxu.az users favor YouTube, Instagram, and Facebook. They primarily access content through Android devices, followed by desktops and iOS.
Interests
Device Breakdown
Social Media Usage
Oxu.az Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Trend.az | 25.5% | News Aggregation, Azerbaijani Politics, Business News |
| Report.az | 18.2% | Government News, Political Analysis, Economic News |
| APA.az | 16.3% | News Agency, Breaking News, Azerbaijani Events |
