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OWOW Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Head of Operations
Education: Master's Degree, Industrial Engineering
Age: 42
Gender: Female
Occupation: Chief Technology Officer
Education: Master's Degree, Computer Science
Age: 39
Gender: Male
Occupation: Head of Innovation
Education: Bachelor's Degree, Business Administration
Manufacturing Marvel
Goals
- To significantly reduce production costs and improve operational efficiency through AI-powered automation
- To successfully implement new digital tools that enhance supply chain visibility and predictability
- To upskill the existing workforce to adapt to advanced manufacturing technologies and smart factory concepts.
Pain Points
- Legacy systems and outdated infrastructure hinder the adoption of modern technologies
- Difficulty in attracting and retaining skilled talent capable of managing advanced automation systems
- Unexpected downtimes and production bottlenecks that disrupt schedules and increase expenses.
OWOW Geographic Distribution
OWOW's primary market is the Netherlands, with significant reach into neighboring European countries like Germany and the UK, reflecting a European focus.
Top Countries
Netherlands
Germany
United Kingdom
Belgium
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are generally in high-income brackets, often with smaller to medium household sizes, reflecting professional and entrepreneurial lifestyles.
Employment Status
Income Distribution
Education Level
OWOW Behavior Analysis
Behavior Profile
Device Breakdown
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