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Ownwell Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Age: 55
Gender: Male
Occupation: Financial Advisor
Education: Professional Degree, Certified Financial Planner
Age: 38
Gender: Male
Occupation: Real Estate Agent
Education: Bachelor's Degree, Real Estate Management
Savvy Homeowner Sarah
Goals
- Reduce overall household expenses, especially property taxes, to free up funds for family savings or home improvements
- Find efficient and reliable solutions that don't require extensive personal time or effort
- Ensure long-term financial stability for her family by managing property costs effectively.
Pain Points
- Feeling overwhelmed by complex property tax regulations and the appeal process
- Worrying about unexpected large expenses related to homeownership
- Lacking clear, trustworthy information to make informed decisions about property taxes.
Ownwell Geographic Distribution
Ownwell exclusively operates within the United States, specifically in high-value or complex tax states like CA, FL, GA, IL, NY, TX, and WA, focusing on domestic market penetration.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium to high-income earners in 3-4 person households, suggesting they are established homeowners or investors with significant financial assets.
Employment Status
Income Distribution
Education Level
Ownwell Behavior Analysis
Behavior Profile
Device Breakdown
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