Ownwell : Market and Competitor Analysis

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Ownwell is a technology-driven real estate services company that helps homeowners and investors reduce their property taxes. They leverage data analysis, local expertise, and proprietary software to identify potential savings opportunities and manage the appeals process. Ownwell operates on a contingency fee model, only charging a percentage of the savings achieved for their clients.

Company : Ownwell

Industry : PropTechReal Estate TechnologyFinTech

Major Markets

United States

Canada

United Kingdom

Key Competitors

AppealTax.com

PropertyShark

TurboAppeal (Intuit)

Ownwell Key Value propositions

Property Tax Reduction

Technology-Driven Solutions

Financial Savings

Convenience and Automation

Ownwell Latest news

Ownwell: Lower Your Property Taxes

We manage the end-to-end process of property tax protests and appeals. From paperwork to negotiations and appeal hearings, Ownwell handles it all. We combine ...

Ownwell property tax appeals? : r/homeowners

Sep 10, 2022 ... Skip to main content Ownwell property tax appeals? : r/homeowners ... http://archive.today/8Ytu1. Upvote 1. Downvote Reply reply. Award 0 ...

Save Money on Your Property Taxes with New York's STAR Credit ...

Apr 17, 2024 ... In just 5 minutes, you can sign up with Ownwell and start the journey towards reducing your property taxes. ... important decision that homeowners ...

Ownwell | LinkedIn

Ownwell | 1675 followers on LinkedIn. Ownwell helps property owners reduce the costs of owning real estate. Our proprietary software automatically ...

Ownwell SWOT Analysis

Strengths

Technology-driven platform for property tax appealsContingency fee model aligns incentives with clientsData analysis and local expertise for optimized results

Weaknesses

Dependence on real estate market fluctuationsPotential regulatory changes in property tax lawsCompetition from established legal firms and DIY options

Opportunities

Expansion into new markets with high property taxesDevelopment of additional real estate related servicesPartnerships with mortgage lenders and real estate agents

Threats

Economic downturns impacting real estate valuesIncreased competition in the PropTech industryChanges in homeowner behavior or attitudes towards property taxes

Top Marketing Strategies for Ownwell

Content Marketing and SEO Optimization

Develop a comprehensive content strategy focusing on educational content about property taxes, appeal process, and saving money. Optimize website and content for relevant keywords to attract organic traffic and establish Ownwell as a trusted authority in the property tax reduction space.

Strategic Partnerships and Referral Programs

Partner with real estate agents, mortgage brokers, financial advisors, and other related businesses to reach a wider audience and generate referrals. Offer attractive referral bonuses and incentives to encourage these partners to promote Ownwell's services to their clients.

Targeted Advertising and Customer Acquisition Campaigns

Utilize targeted online advertising platforms like Google Ads and social media to reach homeowners in specific regions with high property taxes. Run A/B testing to optimize ad copy and landing pages for improved conversion rates and cost-effective customer acquisition.

Apply these strategies to your business with just one-click at Waxwing.ai

Ownwell User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Secure a comfortable retirement by investing in rental properties and building long-term wealth
Minimize expenses, including property taxes, to maximize rental income and achieve financial freedom sooner
Ensure his properties are well-maintained and appreciate in value over time, creating a legacy for his children.

Frustrations

Navigating complex property tax laws and regulations in different jurisdictions
Dealing with paperwork and bureaucratic processes associated with property tax appeals
Finding reliable and trustworthy contractors for property maintenance and repairs.

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelors, Marketing

Preferred platforms

GOALS

Create a beautiful and comfortable home for herself and her family in a desirable neighborhood
Build equity in her home and potentially leverage it for future investments or financial security
Stay informed about local market trends and property values to make informed decisions about her largest asset.

Frustrations

Feeling overwhelmed by the rising cost of homeownership, especially property taxes
Uncertainty about whether she is paying a fair amount of property taxes compared to her neighbors
Lack of time to research and manage property tax appeals herself due to a busy work schedule.

Name:

David Rodriguez

Age :

58

Gender :

Male

Occupation :

Retired Teacher

Industry :

Education

Education :

Masters, Education

Preferred platforms

GOALS

Maintain financial stability and a comfortable lifestyle throughout retirement on a fixed income
Protect his savings and avoid unnecessary expenses, including potentially inflated property taxes
Ensure his home remains affordable and a secure asset for his family's future.

Frustrations

Concerns about rising property taxes impacting his ability to maintain his current lifestyle in retirement
Feeling like property tax assessments are often unfair and not reflective of actual market value
Lack of familiarity with technology and online platforms, potentially making it challenging to navigate digital services like Ownwell.

Ownwell Geographic and Demographic Insights

Geographic Insights: Ownwell's primary market is the United States, with a significant 90% market share. Canada follows with 5%, indicating potential for international expansion.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: Ownwell's target market skews slightly male and peaks in the 35-44 age group, suggesting homeowners actively managing finances.

Age Distribution

Gender Distribution

Ownwell Socio-economic Profile

Household and Income Insights: Ownwell attracts a diverse range of household sizes, primarily serving those with medium to high income levels.

Educational and Employment Insights: Ownwell's primary users are likely well-educated, with a majority employed full-time or as business owners.

Households Size

Income Distribution

Education Level

Employment Status

Ownwell Behavioral Insights

Interest-Based Insights: Target users are interested in real estate, finance, home improvement, technology, investing, news, and local politics.

Technology and Social Media Usage: Users prefer YouTube, Facebook, and Instagram, primarily accessing content through desktop and mobile devices.

Interests

Real EstatePersonal FinanceHome ImprovementTechnologyInvestingNewsLocal Politics

Device Breakdown

Social Media Usage

Ownwell Top Competitors

Competitor	Estimated market share	Top domains
AppealTax.com	30%	Property Tax Appeals, Property Tax Assessment Reviews, Property Tax Reduction
PropertyShark	25%	Real Estate Data, Property Research, Comparative Market Analysis
TurboAppeal (Intuit)	15%	DIY Property Tax Appeals, Tax Software Integration, User-Friendly Platform

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