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Out of the Blue Adventures Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 45
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 32
Gender: Female
Occupation: Teacher
Education: Bachelor's Degree, Education
Sarah Chen
Goals
- Plan enriching family vacations that combine adventure with educational value for her children
- Discover unique, local experiences that are highly rated and reputable
- Ensure family activities are safe, well-organized, and provide lasting memories for everyone.
Pain Points
- Finding family-friendly activities that cater to different age groups and interests within the family
- Worrying about the safety and reliability of new adventure tourism operators
- Dealing with complex booking processes and hidden fees for family outings.
Out of the Blue Adventures Geographic Distribution
Primarily targets Australian domestic tourists, especially from Byron Bay. Significant international draw from US, UK, and Germany, indicating global appeal for unique marine adventures.
Top Countries
Australia
United States
United Kingdom
Germany
New Zealand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets medium to high-income households, including families (3-4 people) and couples. Caters to those seeking premium, memorable experiences.
Employment Status
Income Distribution
Education Level
Out of the Blue Adventures Behavior Analysis
Behavior Profile
Device Breakdown
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