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Oxford University Press Target Audience

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User Segments

Oxford University Press Geographic Distribution

The US and UK represent significant markets for OUP, while India and China are emerging markets with growth potential.

Top Countries

United States flag

United States

35.2%
United Kingdom flag

United Kingdom

15.7%
India flag

India

10.5%
China flag

China

8.8%
Australia flag

Australia

5.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience primarily falls within middle-income levels, with a mix of household sizes, reflecting the diversity of students and professionals.

Employment Status

Income Distribution

Education Level

Oxford University Press Behavior Analysis

Behavior Profile

Device Breakdown

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