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Oxford University Press is an academic publisher. They likely offer a variety of academic resources such as journals, books, and online databases.
Company : Oxford University Press
Industry : Academic PublishingEducationResearch
Oxford University Press Key Value propositions
Oxford University Press Latest news
Journals | Oxford Academic
Publish open access. Read and publish agreements can provide you with transparent, flexible, and inclusive options for open access publishing in OUP journals.
Oxford Academic
We publish rigorously peer-reviewed, world-leading, trusted open access research. Read more about Open access at OUP. Research from all angles. Oxford ...
The Journal of Clinical Endocrinology & Metabolism | Oxford Academic
An official journal of the Endocrine Society. Publishes endocrine clinical research and practice information including new developments enhancing our.
Journal of Animal Science | Oxford Academic
Mastitis is an important disease with economic and welfare implications in both clinical and subclinical states. The aim of this research was to sequence ...
Oxford University Press SWOT Analysis
Strengths
Extensive catalog of reputable publicationsStrong brand recognition and reputation in academiaGlobal distribution network
Weaknesses
High operating costs in a competitive marketVulnerability to digital disruption and open access modelsDependence on institutional subscriptions
Opportunities
Expand digital offerings and online learning platformsPartner with institutions to develop customized contentExplore new markets in emerging economies
Threats
Rising popularity of open access journalsBudget cuts in higher education institutionsCopyright infringement and piracy
Top Marketing Strategies for Oxford University Press
Oxford University Press User Persona
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Oxford University Press Geographic and Demographic Insights
Geographic Insights: The US and UK represent significant markets for OUP, while India and China are emerging markets with growth potential.
United States
35.2%
United Kingdom
15.7%
India
10.5%
China
8.8%
Australia
5.9%
Demographic Insights: The target audience consists largely of 25-34-year-olds, with a slightly higher female representation, reflecting the demographics of higher education.
Oxford University Press Socio-economic Profile
Household and Income Insights: The target audience primarily falls within middle-income levels, with a mix of household sizes, reflecting the diversity of students and professionals.
Educational and Employment Insights: The majority of users are employed full-time or are students, reflecting the focus on academic professionals and students pursuing higher education.
Oxford University Press Behavioral Insights
Interest-Based Insights: Target users show interest in knowledge-based activities like reading and research, coupled with a curiosity about the world, technology, and current affairs.
Technology and Social Media Usage: The target demographic prefers YouTube, with significant usage of LinkedIn and Twitter. Desktop devices are the primary means of access.
Oxford University Press Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Springer Nature | 28.5% | Scientific Publishing, Open Access, Research Solutions |
Elsevier | 25.5% | ScienceDirect, Scopus, Mendeley |
Wiley | 18% | Research Publishing, Educational Content, Professional Development |