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Opera Target Audience

Opera targets a global audience of internet users seeking alternative browsers with a focus on privacy, security, and enhanced browsing experiences. They specifically target gamers, shoppers seeking cashback rewards, and users in regions with a strong need for free VPN services. Opera also caters to users who value integrated features like messengers, social media, and AI tools within their browser.

User Segments

Opera Geographic Distribution

Opera's top markets are spread across continents, highlighting its global appeal, with a strong presence in Asia and the Americas.

Top Countries

United States flag

United States

15.2%
India flag

India

12.7%
Indonesia flag

Indonesia

8.9%
Brazil flag

Brazil

6.5%
Russia flag

Russia

5.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Opera users are commonly part of households of 2-4 people, largely representative of middle-income earners.

Employment Status

Income Distribution

Education Level

Opera Behavior Analysis

Behavior Profile

Device Breakdown

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