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Opera targets a global audience of internet users seeking alternative browsers with a focus on privacy, security, and enhanced browsing experiences. They specifically target gamers, shoppers seeking cashback rewards, and users in regions with a strong need for free VPN services. Opera also caters to users who value integrated features like messengers, social media, and AI tools within their browser.
Opera's top markets are spread across continents, highlighting its global appeal, with a strong presence in Asia and the Americas.
United States
India
Indonesia
Brazil
Russia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Opera users are commonly part of households of 2-4 people, largely representative of middle-income earners.
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