Opera : Market and Competitor Analysis

Find stats on top websites

www.ncsu.edu

newyorker.com

Opera is a global technology company known for its web browsers and expanding into e-commerce, gaming, and news platforms. They offer a suite of browsers for desktop and mobile devices, focusing on privacy, security, and unique features like built-in VPNs, ad blockers, and integrated messengers. Opera also develops specialized products like Opera GX for gamers and Opera Cashback for online shoppers.

Company : Opera

Industry : TechnologyWeb BrowserSoftware

Major Markets

United States

India

Indonesia

Key Competitors

Google Chrome

Mozilla Firefox

Microsoft Edge

Opera Key Value propositions

Privacy

Security

Gaming Browser

Unique Features

Opera Latest news

Web preferences - Opera Help

By default, Opera will always ask you to allow a site to access your camera. Opera will remember your sharing choice if the site is secured through an HTTPS ...

Investor Relations | Opera Limited

The Investor Relations website contains information about Opera Limited's business for stockholders, potential investors, and financial analysts.

Security and privacy - Opera Help

To enable Opera's ad blocker, or to turn off ad blocker: Open Opera and go to Settings (Alt+P); Under Privacy protection, click the switch next to Block ads….

News reader | Personal newsfeed in the browser | Opera Browser

Read all of the important news in one place. Your personal news feed is available in your Opera sidebar for quick access and convenient reading. Personalized.

Opera SWOT Analysis

Strengths

Built-in VPN and ad blocker.Strong focus on user privacy and security.Specialized products like Opera GX for gamers.

Weaknesses

Smaller market share compared to major competitors.Reliance on third-party search engines for revenue.Perception of being a niche browser.

Opportunities

Expansion into emerging markets with high mobile usage.Partnerships with content providers for exclusive features.Growth of the gaming market and Opera GX.

Threats

Competition from well-established tech giants.Changing user preferences and browsing habits.Potential security vulnerabilities and privacy concerns.

Top Marketing Strategies for Opera

Content Marketing & Influencer Outreach

Create engaging content focused on privacy, security, and gaming features. Partner with relevant influencers and gaming communities to promote Opera GX and its benefits for gamers.

Strategic Partnerships & Integrations

Collaborate with e-commerce platforms to integrate Opera Cashback and drive user adoption. Partner with social media and messaging apps to enhance Opera's integrated features.

User Acquisition Campaigns & Gamification

Run targeted user acquisition campaigns emphasizing privacy, security, and unique features. Implement gamification elements in Opera GX to boost engagement and retention among gamers.

Apply these strategies to your business with just one-click at Waxwing.ai

Opera User Persona

Name:

Marcus

Age :

28

Gender :

Male

Occupation :

Software Developer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Wants a fast and efficient browser that seamlessly integrates with his workflow, allowing him to quickly switch between coding, researching, and testing
Seeks a browser that prioritizes his online privacy, protecting his personal data and browsing habits from trackers and advertisers
Values a customizable browsing experience with extensions and add-ons tailored to his specific development needs.

Frustrations

Experiences frequent browser slowdowns and crashes, especially when running multiple tabs and resource-intensive applications
Feels concerned about online privacy and the amount of data collected by tech giants through his browsing activity
Finds it time-consuming to manage and debug websites across different browsers with varying developer tools.

Name:

Sophia

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Needs a reliable browser for managing multiple social media accounts, scheduling posts, and analyzing campaign performance
Prefers a visually appealing browser with a user-friendly interface that simplifies her daily tasks and enhances her browsing experience
Seeks a browser that prioritizes data security and protects her work files, client information, and online transactions.

Frustrations

Encounters difficulties managing multiple social media accounts across different platforms, leading to inefficiency and potential errors
Faces challenges with browser organization, often struggling to find the right tabs and bookmarks amidst the clutter
Feels apprehensive about potential data breaches and cyber threats, especially when handling sensitive client information online.

Name:

David

Age :

22

Gender :

Male

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Wants a browser that seamlessly integrates with his favorite streaming platforms for music, videos, and online gaming during his downtime
Seeks a browser that is lightweight and fast, minimizing distractions and maximizing his productivity while studying or attending online classes
Prefers a browser that offers built-in tools for note-taking, research, and online collaboration to streamline his academic workflow.

Frustrations

Experiences slow loading times and buffering issues while streaming content, especially on a limited student internet plan
Gets distracted by social media notifications and irrelevant content while trying to focus on his studies
Finds it challenging to organize research materials, notes, and online resources effectively within the browser.

Opera Geographic and Demographic Insights

Geographic Insights: Opera's top markets are spread across continents, highlighting its global appeal, with a strong presence in Asia and the Americas.

Top Countries

United States
15.2%
India
12.7%
Indonesia
8.9%
Brazil
6.5%
Russia
5.8%

Demographic Insights: Opera appeals to a wide range of age groups, with a slight skew towards younger demographics. The platform also sees slightly more male than female users.

Age Distribution

Gender Distribution

Opera Socio-economic Profile

Household and Income Insights: Opera users are commonly part of households of 2-4 people, largely representative of middle-income earners.

Educational and Employment Insights: A majority of Opera users are employed full-time or are students, and have at least some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

Opera Behavioral Insights

Interest-Based Insights: Opera users are interested in technology, gaming, online privacy, cybersecurity, e-commerce, online shopping and digital trends.

Technology and Social Media Usage: Opera users frequently utilize YouTube and Instagram, primarily accessing the internet through Android devices and desktops.

Interests

technologygamingonline privacycybersecuritye-commerceonline shoppingdigital trends

Device Breakdown

Social Media Usage

Opera Top Competitors

Competitor	Estimated market share	Top domains
Google Chrome	65.8%	Search Engine, Web Browser, Software
Mozilla Firefox	15.2%	Web Browser, Privacy, Open Source
Microsoft Edge	10.5%	Web Browser, Operating System, Software

www.ncsu.edu

newyorker.com

[email protected]