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OnTheClock Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Restaurant Owner
Education: Bachelor's Degree
Age: 39
Gender: Female
Occupation: Retail Store Manager
Education: Bachelor's Degree
Age: 52
Gender: Male
Occupation: Construction Company Owner
Education: Master's Degree
David Chen
Goals
- Streamline employee scheduling to optimize labor costs and ensure adequate staffing for peak hours
- Reduce time spent on payroll preparation and error correction to focus on customer experience
- Improve overall business profitability by gaining better control over operational expenses.
Pain Points
- Constant manual adjustments to employee schedules due to unexpected absences or changes in demand
- Inaccurate time tracking leading to payroll discrepancies and employee disputes
- Excessive administrative burden of managing PTO requests and calculating overtime.
OnTheClock Geographic Distribution
Primarily US-focused (70%), with significant presence in Canada (10%). Smaller market shares exist in UK, Australia, and Germany, indicating room for international growth beyond North America.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 3-4 person households with medium to high income levels, suggesting established professionals and business owners. Single and larger households are less common.
Employment Status
Income Distribution
Education Level
OnTheClock Behavior Analysis
Behavior Profile
Device Breakdown
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