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Onfido Target Audience
User Segments
Age: 45
Gender: Male
Occupation: Chief Information Security Officer (CISO)
Education: Master's Degree in Cybersecurity
Age: 38
Gender: Female
Occupation: IT Director
Education: Bachelor's Degree in Information Technology
Age: 50
Gender: Male
Occupation: Head of Risk Management
Education: Professional Degree in Finance
David Chen
Goals
- Strengthen the organization's cybersecurity posture against evolving threats
- Ensure compliance with industry regulations and data privacy laws
- Optimize security spending to maximize ROI and minimize risk.
Pain Points
- Keeping up with the rapid pace of cyber threats and vulnerabilities
- Recruiting and retaining skilled cybersecurity talent
- Gaining executive buy-in and budget for critical security initiatives.
Onfido Geographic Distribution
Onfido's primary markets are concentrated in North America and Europe, particularly the US and UK, reflecting strong demand for digital identity solutions in developed economies.
Top Countries
United States
United Kingdom
Germany
Singapore
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium to high-income households (90%) with 2-4 members, indicating professionals and business owners.
Employment Status
Income Distribution
Education Level
Onfido Behavior Analysis
Behavior Profile
Device Breakdown
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