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Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
Okta
Auth0 (a Okta company)
Top Marketing Channels
Okta
- Content Marketing
- Examples: Blogs, Whitepapers, Webinars
- Campaigns: Identity Security Best Practices, The Future of Work, Zero Trust Architecture Explained
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Okta Free Trial, Secure Your Enterprise, Modernize Identity Now
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: #OktaIdentity, Okta for Developers, Secure Access Everywhere
Top Sales Channels
- Direct Sales
- Enterprise Sales Team, Account Executives, Inside Sales
- Custom Solution Proposal, Strategic Account Planning, Executive Briefing Program
- Channel Partners
- Resellers, System Integrators, Managed Security Service Providers (MSSPs)
- Partner Enablement Program, Joint Solution Go-to-Market, Referral Program
- Sales Events & Conferences
- Okta Global Summit, Industry Trade Shows, Online Demos
- Okta Showcase, Cybersecurity Conference Presence, Solutions Showcase
Onfido SWOT Analysis
Strengths
Strong brand recognition
Broad product portfolio
Large customer base
Extensive ecosystem of integrations
Weaknesses
Complexity of deployments for large enterprises
Potential for vendor lock-in
Pricing can be high for smaller businesses
Opportunities
Growing demand for identity-as-a-service (IDaaS)
Expansion into new international markets
Increased adoption of cloud-native applications
Threats
Intense competition from Microsoft and other large vendors
Evolving regulatory landscape around data privacy
Cybersecurity threat landscape constantly shifting
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