OnDefend Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Rapid7

Tenable

Mandiant (Google Cloud)

Select a competitor

Rapid7

Tenable

Top Marketing Channels

Rapid7

Content Marketing
Examples: Blogs, Whitepapers, Webinars
Campaigns: Cybersecurity Trends 2024, Cloud Security Best Practices, Vulnerability Management Guide

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Display Ads
Campaigns: InsightVM Demo Campaign, MDR Solution Awareness, AppSec Free Trial

Social Media Marketing
Examples: LinkedIn, Twitter, YouTube
Campaigns: Threat Thursday Series, Customer Success Stories, Rapid7 Events Promotion

Top Sales Channels

Direct Sales Team
Account Executives, Sales Development Representatives, Solution Engineers
Enterprise Solutions Engagement, Mid-Market Customer Acquisition, Strategic Account Penetration

Channel Partners/Resellers
Value-Added Resellers (VARs), Managed Security Service Providers (MSSPs), System Integrators
Partner Enablement Program, Joint Marketing Initiatives, Reseller Incentives Program

Product-Led Growth (Freemium/Trials)
InsightAppSec Free Trial, Community Edition of Metasploit, InsightVM Free Scan
Free Trial Conversion Program, Community Edition Upsell, Product Demo Series

OnDefend SWOT Analysis

Strengths

Broad product portfolio (VM

SIEM

AppSec

Orchestration); Strong brand recognition and market share; Active cybersecurity research and community engagement.

Weaknesses

Complexity of integrating diverse products; Potential for higher pricing compared to niche solutions; Reliance on continuous product innovation.

Opportunities

Growing demand for cloud security solutions; Expansion into new geographic markets; AI/ML integration for advanced threat detection and automation.

Threats

Intense competition from established and emerging vendors; Evolving threat landscape requiring constant adaptation; Economic downturns impacting security budgets.

Transform Your Ideas into Action in Minutes with WaxWing