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OnDefend Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Information Security Officer (CISO)
Education: Master's Degree, Cybersecurity
Age: 42
Gender: Male
Occupation: IT Director, Infrastructure & Security
Education: Bachelor's Degree, Computer Science
Age: 37
Gender: Female
Occupation: Senior Risk & Compliance Consultant
Education: Master's Degree, Information Systems
CISO Catherine
Goals
- To significantly reduce the organization's cyber risk posture and enhance overall security resilience
- To ensure robust compliance with evolving regulatory frameworks like NIST, ISO 27001, and CMMC
- To optimize the return on investment for existing and future cybersecurity technology expenditures.
Pain Points
- Difficulty in proving the effectiveness of current security controls to the board and executives
- The constant struggle to recruit and retain highly skilled cybersecurity talent internally
- Overwhelmed by the sheer volume of security alerts and inability to prioritize real threats effectively.
OnDefend Geographic Distribution
Primarily serving the US market (65%), with significant presence in Canada (15%) and expanding globally, particularly in developed Western countries.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households, reflecting established professionals. Their income levels are largely medium to high.
Employment Status
Income Distribution
Education Level
OnDefend Behavior Analysis
Behavior Profile
Device Breakdown
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