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Occuspace Target Audience
User Segments
Age: 52
Gender: Female
Occupation: Vice President of Facilities Management
Education: Ph.D., Educational Leadership
Age: 45
Gender: Male
Occupation: Director of Campus Operations
Education: Master's Degree, Business Administration
Age: 38
Gender: Female
Occupation: Head Librarian, University Library System
Education: Master's Degree, Library and Information Science
Dr. Eleanor Vance
Goals
- To significantly improve space utilization across campus buildings to reduce operational costs
- To enhance the student experience by ensuring optimal availability of study spaces and recreational facilities
- To implement data-driven strategies for resource allocation and infrastructure planning.
Pain Points
- Lack of accurate, real-time data on space usage leading to inefficient decision-making
- Budget constraints hindering the implementation of necessary technological upgrades for campus optimization
- Difficulty in demonstrating the ROI of facilities investments to university leadership and securing buy-in for new initiatives.
Occuspace Geographic Distribution
Primarily focused on North America, with significant penetration in the US and Canada. Expanding into key European and APAC markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users often belong to medium to high-income households, aligning with professional roles. Household sizes vary, with a concentration in 3-4 person homes.
Employment Status
Income Distribution
Education Level
Occuspace Behavior Analysis
Behavior Profile
Device Breakdown
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