Top Marketing Strategies for Occuspace

Occuspace User Persona

Name:

David Miller

Age :

42

Gender :

Male

Occupation :

Director of Facilities

Industry :

Higher Education

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Improve space utilization in university buildings to accommodate growing student body and faculty
• Reduce operational costs associated with underutilized spaces, such as energy consumption and cleaning services
• Enhance the overall campus experience by ensuring students have access to comfortable and efficient study and collaboration areas

Frustrations

• Difficulty tracking real-time occupancy data for classrooms and study spaces
• Facing pushback from faculty resistant to changing traditional classroom assignments
• Struggling to justify budget requests for space optimization projects without concrete data

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Workplace Experience Manager

Industry :

Technology

Education :

Bachelor's Degree, Design and Human Environment

Preferred platforms

GOALS

• Create a dynamic and flexible office environment that caters to the evolving needs of a hybrid workforce
• Optimize space allocation for different workstyles, including focused work, collaboration, and socialization
• Leverage data-driven insights to inform workplace design choices and measure the effectiveness of implemented changes

Frustrations

• Dealing with low office utilization rates due to the rise of remote work
• Lack of visibility into how employees use different office spaces
• Difficulty justifying investments in workplace amenities and design upgrades without clear occupancy data

Name:

John Rodriguez

Age :

50

Gender :

Male

Occupation :

Real Estate Portfolio Manager

Industry :

Corporate Real Estate

Education :

Master's Degree, Real Estate Development

Preferred platforms

GOALS

• Maximize the return on investment for a portfolio of commercial office buildings
• Negotiate data-backed lease agreements with tenants based on actual space usage
• Implement smart building technologies to improve operational efficiency and reduce environmental impact

Frustrations

• Lack of accurate data on tenant space utilization to inform lease negotiations
• Difficulty attracting and retaining tenants in a competitive commercial real estate market
• Pressure from investors to optimize building performance and reduce operating costs

Occuspace Geographic and Demographic Insights

Geographic Insights: Occuspace's primary market is the US, followed by Canada. The company also sees potential in the UK, Australia, and Germany.

Demographic Insights: Occuspace's target audience is primarily professionals aged 35-54, with a slightly higher male representation. However, the platform caters to a wide age range in decision-making positions.

Occuspace Socio-economic Profile

Household and Income Insights: Occuspace's target users typically belong to households of 2-4 people and fall within the medium to high-income brackets.

Educational and Employment Insights: Occuspace primarily targets working professionals, particularly those in full-time employment, with a university or college degree.

Occuspace Behavioral Insights

Interest-Based Insights: Target users show interest in technology, business management, commercial real estate, higher education administration, data analysis, workplace design, and sustainability.

Technology and Social Media Usage: Users prefer LinkedIn for professional networking, YouTube for video content, and primarily use desktop devices.

Occuspace Top Competitors