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Obesity Medicine Association (OMA) is a professional organization dedicated to advancing the field of obesity treatment. They offer a range of resources and services, including membership opportunities, educational programs, publications, and advocacy initiatives. OMA aims to improve the lives of individuals affected by obesity by promoting evidence-based practices and supporting professionals in the field.
Company : Obesity Medicine Association
Industry : HealthcareObesity TreatmentMedical Associations
Obesity Medicine Association Key Value propositions
Obesity Medicine Association Latest news
Obesity Medicine Association: Leaders in Obesity Medicine
... latest obesity treatment techniques. Network with fellow obesity medicine ... http://www.obesitymedicine.org. You can revoke your consent to receive ...
OMA Academy |
OMA disclaims any and all liability for injury or other damages resulting to any individual viewing pages on obesitymedicine.org or academy.obesitymedicine.org ...
Obesity Algorithm | Obesity Medicine Association
Obesity Algorithm®. Important Principles for the Effective Treatment of Patients with Obesity ... http://www.obesitymedicine.org. You can revoke your consent to ...
OMA 2023 Spring Summit:The Obesity and CVD Connection: Clear ...
While obesity increases the risk of having a major adverse cardiovascular event, excess adiposity also seems to confer some protective benefits known as the ...
Obesity Medicine Association SWOT Analysis
Strengths
Strong network of healthcare professionalsProvides evidence-based education and resourcesAdvocates for policies improving obesity treatment
Weaknesses
Reliance on membership fees for revenueCompetition from other healthcare organizationsPotential challenges in reaching broader patient populations
Opportunities
Expand online education and telehealth servicesCollaborate with industry stakeholders for research and innovationIncrease global outreach and impact
Threats
Changes in healthcare policies and regulationsEconomic downturns impacting membership and fundingMisinformation and public skepticism towards obesity treatment
Top Marketing Strategies for Obesity Medicine Association
Content Marketing and Thought Leadership
OMA can establish itself as a leading authority in obesity medicine by creating valuable content like research reports, webinars, and blog posts. This will attract potential members, increase website traffic, and generate leads for membership and other services.
Targeted Social Media Marketing
By leveraging social media platforms like LinkedIn, Twitter, and Facebook, OMA can reach its target audience of healthcare professionals and individuals interested in obesity medicine. Targeted advertising and engaging content can increase brand awareness and drive membership applications.
Partnerships and Collaborations
OMA can strengthen its reach and influence by partnering with relevant organizations like medical schools, research institutions, and pharmaceutical companies. This allows for cross-promotion, joint events, and access to a wider network of potential members and stakeholders.
Obesity Medicine Association User Persona
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Obesity Medicine Association Geographic and Demographic Insights
Geographic Insights: The US is the primary market with 60% of users, followed by Canada and the UK. This suggests a focus on developed countries with established healthcare systems.
Top Countries
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: The target audience is primarily female, likely due to a higher representation of women in healthcare professions. The largest age group is 35-44, reflecting mid-career professionals.
Age Distribution
Gender Distribution
Obesity Medicine Association Socio-economic Profile
Household and Income Insights: Target users typically fall within middle to high income brackets, aligning with healthcare professional salaries. The majority have households of 2-4 people.
Educational and Employment Insights: Over 95% of target users have university-level education, emphasizing the specialized nature of the field. The majority are employed full-time, mainly as healthcare professionals.
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Income Distribution
Education Level
Employment Status
Obesity Medicine Association Behavioral Insights
Interest-Based Insights: Target users are passionate about health and wellness, particularly in nutrition, fitness, and chronic disease management related to obesity.
Technology and Social Media Usage: Users prefer professional platforms like LinkedIn and Twitter, followed by Facebook and YouTube. Desktop usage is highest, but mobile remains significant.
Interests
Device Breakdown
Social Media Usage
Obesity Medicine Association Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Obesity Society | 25% | Obesity Research, Public Health Advocacy, Healthcare Education |
| American Society for Metabolic and Bariatric Surgery (ASMBS) | 15% | Bariatric Surgery, Surgical Weight Loss, Metabolic Health |
| World Obesity Federation | 10% | Global Obesity Advocacy, Policy Research, Health Equity |
| Endocrine Society | 8% | Endocrinology, Hormonal Disorders, Metabolic Diseases |
