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Nylo Hotels Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Senior Strategy Consultant

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Head of Product Development

Education: Bachelor's Degree, Computer Science

Age: 29

Gender: Female

Occupation: Investment Banking Associate

Education: Master's Degree, Finance

Amelia Chen

Amelia Chen

Age: 32
Gender: Female
Occupation: Senior Strategy Consultant
Education: Master's Degree, Business Administration
Industry: Consulting
Channels: LinkedInInstagramX

Goals

  • To consistently deliver high-impact solutions for her clients and maintain her reputation for excellence
  • To effectively balance a demanding career with personal well-being and leisure travel experiences
  • To expand her professional network with influential leaders and stay ahead of industry trends.

Pain Points

  • Lack of reliable high-speed internet and quiet workspaces in hotels when traveling for business
  • Difficulty finding healthy and high-quality dining options that accommodate her busy schedule
  • The stress of managing travel logistics and unforeseen delays while on tight project deadlines.

Nylo Hotels Geographic Distribution

Primarily serving North American urban centers, particularly the US and Canada, with a smaller but growing presence in select international city destinations.

Top Countries

United States flag

United States

65%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

7%
Mexico flag

Mexico

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Guests typically have high income, often living in 1 or 2-person households, reflecting a preference for upscale, design-focused travel experiences.

Employment Status

Income Distribution

Education Level

Nylo Hotels Behavior Analysis

Behavior Profile

Design-Centric
Experiential Stays
Online Reviews
Social Media Sharing
Instagram Usage
Digital Convenience
Art & Design Interest
Culinary Experiences
Luxury Travel
Urban Exploration
Tech-Savvy
Seeking Unique Experiences
Value Modern Amenities
Network & Unwind
Personalized Service
Website Booking
Youtube Consumption
LinkedIn Engagement
Wellness & Fitness
Fashion Interest

Device Breakdown

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