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The sports nutrition and supplements industry is experiencing robust growth, driven by increasing consumer awareness of health and wellness, a rise in athletic participation, and the expanding e-commerce landscape. Innovation in product formulations, personalized nutrition, and functional ingredients are key trends shaping the market. Despite intense competition, there's significant opportunity for brands focusing on quality, transparency, and community building.
Total Assets Under Management (AUM)
Sports Nutrition Market Size in United States
~Approx. 20 billion USD
(9.0% CAGR)
- Increased health consciousness.
- Growing athletic participation.
- Rise of e-commerce channels.
86 billion USD