Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Bodybuilding.com
Myprotein US
Muscle & Strength
Top Marketing Channels
Bodybuilding.com
- Content Marketing
- Examples: articles on training, nutrition guides, workout plans
- Campaigns: Transformation Challenges, Supplement Spotlights, Ask the Pro
- Social Media Marketing
- Examples: Instagram fitness reels, YouTube workout tutorials, Facebook community discussions
- Campaigns: Bodybuilding.com Athlete Features, Daily Motivations, Supplement Stacks of the Week
- Email Marketing
- Examples: new product alerts, weekly deals, personalized recommendations
- Campaigns: Flash Sale Fridays, New Arrival Announcements, Exclusive Subscriber Discounts
Top Sales Channels
- E-commerce Website
- product pages, shopping cart, customer reviews
- Website-wide Sales Events, Free Shipping Offers, Bundle Deals
- Affiliate Marketing
- fitness bloggers, YouTube reviewers, discount code promoters
- Influencer Discount Codes, Performance-Based Commissions, Exclusive Affiliate Promotions
- Subscription Programs
- auto-delivery of supplements, premium content access, loyalty points
- Subscribe & Save Program, Gold Member Benefits, VIP Access to Sales
NFI Empire SWOT Analysis
Strengths
Established brand recognition
Extensive product catalog
Large community forum and content library
Weaknesses
Potentially overwhelming product selection
Website can feel dated
Focus on niche bodybuilding market
Opportunities
Expand into broader health and wellness
Partner with mainstream fitness brands
Develop more personalized nutrition plans
Threats
Intense competition from specialized supplement brands
Changing consumer preferences towards natural products
Supply chain disruptions
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