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The New Yorker Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 32
Gender: Male
Occupation: Journalist
Education: Master's Degree, Journalism
Age: 25
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Anya Sharma
Goals
- Advance in her tech career by staying updated on industry trends and innovative technologies
- Maintain a strong work-life balance while pursuing intellectual stimulation and cultural enrichment
- Connect with a diverse network of professionals and thought leaders.
Pain Points
- Information overload and difficulty in discerning credible sources from noise
- Limited time for deep dives into complex topics due to demanding work schedules
- Finding content that is both intellectually rigorous and easily digestible on the go.
The New Yorker Geographic Distribution
Primarily serving the US market, The New Yorker also has significant readership in Canada, UK, Australia, and Germany, indicating a global appeal for its intellectual content.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly high-income, likely dual-income or established individuals, with 1-2 person households being most common, suggesting urban professionals.
Employment Status
Income Distribution
Education Level
The New Yorker Behavior Analysis
Behavior Profile
Device Breakdown
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