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The New Yorker is a prestigious American magazine known for its long-form journalism, commentary on politics and current events, fiction, poetry, and cartoons. It features contributions from renowned writers, critics, and artists, offering a blend of in-depth reporting, cultural criticism, and literary works.
Company : The New Yorker
Industry : PublishingJournalismCulture
The New Yorker Key Value propositions
The New Yorker Latest news
The New Yorker
Reporting, Profiles, breaking news, cultural coverage, podcasts, videos, and cartoons from The New Yorker.
The New Yorker June 24, 2024 | The New Yorker
Letters should be sent with the writer's name, address, and daytime phone number via e-mail to [email protected]. ... News · Books & Culture · Fiction & ...
Interview with Eugene Fama | The New Yorker
Jan 13, 2010 ... John Cassidy has been a staff writer at The New Yorker since 1995. He also writes a column about politics, economics, and more for newyorker.com ...
Listening to Taylor Swift in Prison | The New Yorker
Sep 2, 2023 ... ... News, the in-house newspaper, for a quarter an hour. ... Our flagship newsletter highlights the best of The New Yorker, including top stories, ...
The New Yorker SWOT Analysis
Strengths
Strong brand reputation and legacyHigh-quality content from renowned contributorsLoyal and affluent readership
Weaknesses
High subscription cost compared to competitorsPerception of catering to a niche audienceLimited digital innovation compared to newer platforms
Opportunities
Expand digital presence and multimedia offeringsAttract younger readership through targeted content and social mediaCollaborate with other media outlets for wider reach
Threats
Declining print readership and advertising revenueCompetition from free and low-cost online publicationsChanging media consumption habits towards shorter-form content
Top Marketing Strategies for The New Yorker
The New Yorker User Persona
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GOALS
Frustrations
The New Yorker Geographic and Demographic Insights
Geographic Insights: The New Yorker's primary market is the United States, followed by Canada, the United Kingdom, Australia, and Germany.
Top Countries
United States
80%
Canada
7%
United Kingdom
5%
Australia
3%
Germany
2%
Demographic Insights: The New Yorker's readership skews slightly towards female and has a higher concentration in the 35-54 age groups.
Age Distribution
Gender Distribution
The New Yorker Socio-economic Profile
Household and Income Insights: The New Yorker attracts a significant portion of users from medium and high-income households, often living in households of 2-4 people.
Educational and Employment Insights: Majority of The New Yorker's readers are employed full-time with a high proportion having university-level or postgraduate education.
Households Size
Income Distribution
Education Level
Employment Status
The New Yorker Behavioral Insights
Interest-Based Insights: Readers are interested in culture, travel, fine dining, museums, documentaries, books, podcasts, and current events.
Technology and Social Media Usage: They prefer YouTube and have strong engagement on Twitter and Instagram. They use a mix of Desktop and mobile devices (slightly more iOS than Android).
Interests
Device Breakdown
Social Media Usage
The New Yorker Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Atlantic | 15% | Journalism, Culture, Politics |
| The New York Times | 60% | News, Culture, Opinion |
| Harper's Magazine | 10% | Literature, Culture, Politics |
