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Nevada Humane Society Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: High School Teacher
Education: Bachelor's Degree, Education
Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree, Nursing
Sarah Chen
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: InstagramYouTubeFacebook
Goals
- To find a compatible canine companion who fits well into her active lifestyle and small apartment
- To successfully navigate the adoption process with minimal stress and clear communication from the shelter
- To build a loving and enriching home environment for her new pet, ensuring its health and happiness.
Pain Points
- Lack of clear and detailed information about available pets' temperament and needs
- A lengthy or complicated adoption application process that feels overwhelming
- Difficulty in finding a pet that aligns with her living situation and desire for an active companion.
Nevada Humane Society Geographic Distribution
Primarily serves Nevada, with almost all users from the United States. Minimal international presence from neighboring countries.
Top Countries
United States
99.8%
Canada
0.1%
Mexico
0%
United Kingdom
0%
Australia
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly medium-income households, with a strong presence of 2 to 4-person households.
Employment Status
Income Distribution
Education Level
Nevada Humane Society Behavior Analysis
Behavior Profile
Animal Welfare
Pet Adoption
Volunteering
Community Involvement
Pet Care
Social Media Engagement
Online Donations
Seeking Information
Responsible Pet Ownership
Event Participation
Fostering
Compassion
Education Seeking
Local News Consumption
Advocacy
Digital Campaigns
Mobile Usage
Seeking Assistance
Community Cat Support
Brand Trust
Device Breakdown
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