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SPCA of Northern Nevada
Animal Foundation
Welfare of Our Furry Friends (WOOFF)
Top Marketing Channels
SPCA of Northern Nevada
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Adoptable Pet Spotlights, Volunteer Recruitment Drives, Success Story Saturdays
- Email Marketing
- Examples: Newsletters, Donation Appeals, Event Reminders
- Campaigns: Monthly Paw-sitive Updates, Urgent Medical Fundraiser, Holiday Giving Campaign
- Content Marketing
- Examples: Blog posts, Pet care guides, Educational articles
- Campaigns: Responsible Pet Ownership Series, Foster Parent Chronicles, Understanding Animal Behavior
Top Sales Channels
- On-site Adoption Events
- Adoption Center, Off-site adoption fairs, Mobile adoption units
- Clear the Shelter Day, Weekend Adoption Extravaganza, Senior Pet Adoption Special
- Online Pet Listings
- Website pet profiles, Petfinder.com, Adoptapet.com
- Find Your Furever Friend, Virtual Meet-and-Greet Appointments, Adopt-from-Home Program
- Donation & Fundraising Drives
- Website donation portal, Direct mail appeals, Corporate sponsorships
- Annual Fundraiser Gala, Giving Tuesday Match Campaign, Sponsor a Pet Program
Nevada Humane Society SWOT Analysis
Strengths
Established reputation
Strong volunteer network
Diverse fundraising initiatives
Weaknesses
Geographic limitations
Reliance on public donations
Potential for burnout among staff
Opportunities
Expand foster care network
Increased public awareness through partnerships
Develop virtual adoption events
Threats
Economic downturns impacting donations
Competition from other local shelters
Overpopulation of homeless animals
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