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O Diário de Mogi Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Small Business Owner

Education: Bachelor's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Production Supervisor

Education: Associate Degree, Industrial Management

Age: 31

Gender: Female

Occupation: Public Servant

Education: Bachelor's Degree, Social Sciences

Ana Maria, The Community Connector

Ana Maria, The Community Connector

Age: 42
Gender: Female
Occupation: Small Business Owner
Education: Bachelor's Degree, Business Administration
Industry: Retail
Channels: InstagramFacebookWhatsApp

Goals

  • To stay informed about local government decisions and their impact on her business
  • To find local events and community initiatives to participate in and promote
  • To connect with other local businesses and customers for networking and growth.

Pain Points

  • Difficulty finding concise and reliable information about local regulations
  • Limited time to attend all relevant community meetings and events
  • Challenges in reaching a broader local audience for her business promotions.

O Diário de Mogi Geographic Distribution

Primarily serving Brazil, specifically the Alto Tietê region. A negligible percentage of users from other countries, likely expatriates or those with ties to the region.

Top Countries

Brazil flag

Brazil

99.8%
Portugal flag

Portugal

0.1%
United States flag

United States

0.05%
Japan flag

Japan

0.03%
Germany flag

Germany

0.02%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are from mid-sized households (3-4 members) with medium income levels, reflecting a broad community appeal.

Employment Status

Income Distribution

Education Level

O Diário de Mogi Behavior Analysis

Behavior Profile

Local News
Community Events
Public Services
Health Information
Education Updates
Cultural Activities
Sports News
Social Media Engagement
Instagram
YouTube
Mobile Consumption
Digital Content
Search Functionality
Video Content
Lifestyle Interests
Pet Care
Real Estate
Opinion Pieces
Youth-oriented Events
Networking Opportunities

Device Breakdown

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